Schools and early careers marketing: Help first, sell second - with Danny from YourGamePlan

Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second. This is the crux of the chat in this episode of the Employer Content Marketing Pod. I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they leave school. We share opinions, approaches, and tactics that will help you help your future employees take the right first step in their careers. Let’s get on with the chat. Links of case studies mentioned: https://www.lloydsbankinggrouptalent.com/early-careers-hub/feel-good-fest/ https://www.accenture.com/gb-en/careers/local/accenture-live Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com