Making your marketing meaningful on social media. And how brands can avoid Rainbow-Washing.

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning. We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest. Here are the highlights: Social media’s impact on how Gen Z express themselves. The Age of TikTok and the impact on search behaviours How social media has given people a voice and means of self-expression. What makes for great content on social media. The importance of co-producing content with your audiences How to avoid Rainbow-Washing Which brands are doing LGBTQ+ campaigning the right way How brands can solve their authenticity problem What was it like being at the Eurovision Song Contest Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com