How to write a winning brief, with Nick Francis - Chairman & Co-Founder of Casual Films

In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief.  I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business.  We flick through the book again, this time on the chapter - How to write a winning brief. Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline.  If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/ Thanks for listening.  Chris Le'cand-Harwood Director & Strategy Lead, Content Marketing Pod Ltd https://www.contentmarketingpod.com/