How content marketing can solve the targeting crisis in digital media, with Joshua Tumbridge - Crunch Digital Media

In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer. Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal. But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack this for you. We cover a whole host of things in this episode: Is there a crisis in digital media? And is behavioural and demographic targeting dead? Long term strategy trumps short term tactics The latest views about TikTok and what employer brands can gain from the most popular platform on the planet The importance of having the right content to earn attention in a world of distraction Content marketing and having a Customer Relationship Management strategy to generated and nurture leads Building first party data in your marketing Thanks for the chat Josh! Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director x Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com