Gen Z , TikTok & Early Careers Marketing with Shelly Chadha from Fanbytes

Look out, Gen Z and TikTok are well and truly here!  Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce.  TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019]. So it's important to talk about both for early career marketing.  I chat with Shelly Chadha, from Gen Z marketing agency Fanbytes. We cover why TikTok is so popular, what brands are doing on the app and what early career marketers can do with it.  Link shout outs from the episode: The Rise Above campaign with the TikTok house, Bytehouse: https://www.bbc.co.uk/news/technology-52223908 & https://www.tiktok.com/tag/stayhomefeelgood Our article about TikTok and National Apprenticeship Week on Undercover Recruiter: https://theundercoverrecruiter.com/unlock-the-potential-of-tiktok/ Fanbytes work with ACCA: https://youtu.be/Gr-3DlU9XEo  Thanks for listening.  Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com