Finally, a good Talent Marketing newsletter, with Mariano Aragunde at IBM

In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina. A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.” His article went on to tell the story of how they’ve got their content right for their candidates. So I had to get him on the podcast. We talk about how they create newsletters for candidates that go far beyond just advertising their job opportunities. We cover what it really means to think about the audience and how having a journalistic approach to content changes everything. And what kind of environment encourages his team to do new things.  Mariano has plenty of advice to share. Links mentioned in the episode: Mariano’s LinkedIn article https://www.linkedin.com/pulse/finally-good-talent-marketing-newsletter-mariano-aragunde/ One of Mariano’s favourite pieces of content from IBM “Meet Mombo” https://youtu.be/QcDa8rdz_ds Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com