Creating content with the Heavyweight Champion of the World, with Matt Clerkin

In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content.  I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot.  He's worked with Manchester United and, most recently, with Anthony Joshua the Heavyweight Champion of the World. I couldn't resist getting him on the Employer Content Marketing Pod to talk about that experience working with AJ and how Matt approached it for his client, Under Armour. I also talk to him about a stories project in the growing category of mindfulness apps.  We talk about how you need to approach and plan content that helps convince people to spend their valuable time with your brand.  Links to the content discussed in this episode Under Armour with Anthony Joshua https://bit.ly/2VfjaVF  https://www.instagram.com/p/CIBbzR9ARcn/?igshid=n2i97a80ovan Headspace: https://bit.ly/3lhFybG Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Marketing Strategist