Book Chat: The New Fire - Harness the power of video for your business with Nick Francis

Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021.  What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business.  We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video.   Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes. Useful links We talked about some great storytelling examples from Netfilx: https://www.chrislch.com/post/netflix-do-diversity-stories-naturally If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/ Thanks for listening.  Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com