Three PR Nightmares That Cost Brands Millions

Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters. • Zara's campaign featuring mannequins with missing limbs was filmed before the Israel-Palestine conflict but released during war coverage, resulting in widespread criticism • Negative sentiment towards Zara surged from 13% to 76.4% following the incident • Nike initially refused to sell Mary Earps' England goalkeeper k...