The Art of Global Content with Shaheen Samavati

Marketing across borders goes far beyond simple translation - it requires genuine cultural understanding and strategic adaptation. In this eye-opening conversation with Shaheen Samavati, co-founder and CEO of Vera Content, we explore the intricate world of multilingual marketing and why so many brands struggle to get it right. Shaheen reveals how her Madrid-based agency manages content for international brands across 17+ markets by combining local expertise with cohesive brand strategy. Rath...