EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets

Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing. The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity for marketers who master behavioral science principles. Shotton demystifies these concepts, proving they're not just for academics with psychology...