EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin

Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change. Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative stra...