Establishing Your Real Estate Brand. Ft. Scott Holliday

5 years ago Scott Holiday made the move into real estate after 20 years in sales, 10 of which were as VP of Sales Operation for LA Fitness. Scott quickly became a top performer for Remax West Edmonton and was responsible for 50+ transactions per year. Scott's preferred niche is New Home Construction and is currently working with the top builder in western Canada. If you would like access to a free private training we did where we discussed the top 3 niches to get listings right now then head over to www.eliteagentsecrets.com and download the training for Free! Topics Discussed: Branding - just focus on establishing your brand, show who you are, get deep with it, be consistent with the brand; processes he went through - firstly decide whats your focus/what direction are you going into?; your brand is your substance (backstory, what you are, your goals, your focus); build a brand for what you are now and let it evolve (don't build it for what you want it to be in 10 years); being fake is exhausting;