Creating Content That Converts. Ft. Kiran Gandhi

Kiran is no stranger to real estate. Coupling an extensive history in real estate with professional experience teaching business studies, Kiran’s passion lies in training agents on marketing and growing their businesses by using the latest systems, tools and technologies. Having successfully built a brand from scratch with her business partner and having seen the industry from various facets, Kiran’s true passion lies in empowering agents to succeed in their businesses. Her goal is to deliver training that is implementable and in alignment with the reality of our day to day business and the ever evolving digital world. When she is not busy strategically planning and delivering training sessions, you can often find Kiran speaking at conferences and other real estate events throughout the GTA. She’s not only worked in the industry for over eight years, but she is well traveled and fluent in 5 languages. Kiran has lived in four different countries before finally settling down in Canada 10 years ago. If you would like access to a free private training we did where we discussed the top 3 niches to get listings right now then head over to www.eliteagentsecrets.com and download the training for Free! Topics Discussed: Topic 2: Creating content that converts - your content has to spark conversation; "everyone has access to data, we just know how to analyse that better"; look at creating content as a means of prospecting and converting people, not as a means of i'm doing for the sake of posting; there's a lot of hidden opportunities to every day to create valuable content, you have to see them - step 1: go about your day way more consciously than you currently are, become aware of those opportunities, content creation doesn't have to be complicated; don't be aware to show and talk about problems in your content - what matters is your ability to solve it/navigate through it - you're being authentic, vulnerable, but you have what it takes to get them through anything; repetiton and repurposing of content is key; break down big content to small parts; think what people ask you - start writing it down; don't be afraid to offer opinions, analysis;