The Go Woke, Go Broke hypothesis w/ Darren Brady Nelson - EP139

Companies are being pushed by their employees and by influencers to take positions on social issues - to go woke, so to speak. Sometimes, as occurred for Gillette and Nike, for example, such a strategy can backfire. Is it true that, if you go woke, you go broke? A conversation between Economics Explored host Gene Tunny and returning guest Darren Brady Nelson, Chief Economist of LibertyWorks, an Australian libertarian think tank.