Word of Mouth Referrals with Jay Gibb

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of a B2B SaaS company called CloudSponge. Together with his team, Jay has helped thousands of eCommerce store owners optimize their word-of-mouth sales since 2010. With a unique blend of tech expertise and soft skills, Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. On this episode, Jay walks me through Cloud Sponge's proprietary Contact Picker program as we discuss word of mouth referrals vs email and SMS marketing, how to track the efficiency of a word of mouth campaign, the importance of privacy and security, and much more.