Increasing Visibility on Amazon with Brent Zahradnik

Brent Zahradnik is the Founder and CEO of AMZ Pathfinder, an Amazon Advertising agency that works with brands to optimize their advertising presence on Amazon, increase conversion rates with content optimization, and drive external paid traffic from Google to their Amazon product catalog. They work with 65+ brands in North America, Europe, Australia, and the UAE, and manage over $2M/month in ad spend. With over a decade's experience in the e-commerce industry, Brent has a deep understanding of the intricacies of Amazon's algorithms and the best digital marketing practices for helping entrepreneurs and brands succeed in the Amazon marketplace. On this episode, Brent and I talk about how to drive external traffic to your Amazon page, how to cut through the noise on Amazon, the importance of reviews, and much more.