Increasing Brand Awareness with Johnathan Price

Johnathan Price is the Founder of Down4SoundShop.com. In the span of just five years, he went from working out of his parents' attic to 20 million in sales online annually in the car audio industry - a milestone unheard of in that sector. Now, Johnathan has a thriving YouTube community of fellow "Bassheads" with 500K subscribers and he coaches others on creating their passion business. On this episode, we talk about his grassroots marketing strategy of Down 4 Sound, how he uses his online and public persona to leverage brand awareness for his business, and much more.