Evaluating the Go-To-Market Life Cycle with Karthik Suresh

Karthik Suresh is the CTO and Co-Founder of a Go-To-Market platform called Ignition. His experience leading product teams led him to co-found Ignition, the world's first go-to-market platform that allows businesses to manage all stages of the product life cycle. Karthik's career journey revealed to him that product roadmapping was a major pain point. He has since become an expert on building, launching, and scaling products across consumer, enterprise, and data domains. On this episode we discuss the life cycle of a product, the Go-To-Market process, how to acquire funding, and much more.