Direct Mail Advertising with Michael Epstein

Michael Epstein is the Co-Founder of Post Pilot, a platform that allows you to send personalized postcards automatically, at scale, as easily as you'd create an email campaign. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. On this episode, we discuss the direct mail advertising industry, his technology that creates hand-written cards for clients, how Post Pilot has performed since we last spoke to him a year ago, and much more.