Capitalizing on the Moment with Kimberly Aya

Kimberly Aya is the Owner and CEO of Fun Cakes, an innovative bakery and nationwide sensation that changed the way people think about party planning. After appearing on the hit show Shark Tank, Kimberly and Fun Cakes became an overnight sensation including appearances on Good Morning America, the Today Show, Rachel Ray, CNN and much more. After 16 years of running Fun Cakes, she sat down to discuss traditional marketing practices, what makes a good pitch, how to deal with expedited growth, and much more.