Adding Experiential Value for Brands with Mark Sandeno

Mark Sandeno is the Founder and CEO of Experiences, a SaaS platform for eCommerce businesses that offer bookable retail moments to consumers. In addition to his role with Experiences, Mark is also the Founder of Helpful Human, where his team spends its days building delightful features for food and beverage brands, workshops and classes, museums, and cat cafes or goat yoga experiences. On this episode, Mark and I discuss the difference between running a SaaS platform vs a digital agency, why booking retail experiences is important to consumers, how the novelty of booking experiences drives business, and much more.