TikTok Shops and the Power of Radical Focus

Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journey over the last five years, emphasizing the explosive growth they've experienced in just the past 12 to 18 months. Listen in as Paul reveals the strategies behind their success on TikTok, including key insights on SKU selection, leveraging the halo effect, and the critical balance between commissions and discounts. He also discusses how they manage a booming business while maintaining an enriching family life, including frequent travels and adventures. You can find show notes and more information by clicking here: https://bit.ly/3WeZdyy Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.