Show-stopper Wedding Rings Drive Manly Bands
Ecommerce Conversations - Ein Podcast von Practical Ecommerce - Freitags
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Johnathan Ruggiero and his wife Michelle founded Manly Bands, a direct-to-consumer online men's wedding-ring company, in 2016. To compete, their rings had to be unique — really unique. "We try to develop what we call show-stopper products," Johnathan told me. "People might say, 'You have dinosaur bones? That's crazy. You have meteorite? That's nuts.'"
