Retention Science CEO on Data-driven Ecommerce

The co-founder of Retention Science, Jerry Jao, is an expert on using data, lots of data, to grow ecommerce revenues. Beyond that, he’s a gifted Taiwanese-born entrepreneur who proves what intelligence, hard work, and perseverance can accomplish. He recently spoke with Practical Ecommerce's Kerry Murdock on the merits of data-driven ecommerce business, among other topics.