Nextopia CEO On Ecommerce Site Search

Sanjay AurorA robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical Ecommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.