Lingo24 Founder On Reaching Global Markets

There are many countries with fast-growing economies — and fast-growing Internet audiences — that are not natively English speaking. How do ecommerce merchants reach those countries, and those audiences? Through translation and localization, mainly. We’re joined by an expert on those topics. He’s Christian Arno, founder of Lingo24, a global translation and localization firm. He speaks with Practical Ecommerce’s Kerry Murdock.