For Fragrance One, It's Selling without Smelling
Ecommerce Conversations - Ein Podcast von Practical Ecommerce - Freitags
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Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.
