Craft Whiskeys, Home Delivered

For $60, Bob DeMars’s company, Blind Barrel, will ship a package of four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then try them and guess the whiskey type, age, and proof. It’s a game using Blind Barrel’s app, preferably with friends. Participants can purchase entire bottles at discounted prices. Bob launched the business in 2021 from his base in California. In this conversation, he addresses the company’s growth, marketing tactics, legalities, an...