Building an Ecommerce Business, Part 14: Using Kickstarter
Ecommerce Conversations - Ein Podcast von Practical Ecommerce - Freitags
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A successful campaign on Kickstarter, the crowdfunding platform, can help validate a business and a product. Catherine Lavery, the founder of BestSelf, a producer of productivity journals and tools, used Kickstarter in 2015 to launch the company. She describes the process to host Eric Bandholz, the founder of Beardbrand.
