Purdy & Figg CoFounder Jack Rubin teaches us how to carefully construct a sell out brand.

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment. Spurred on by Purdy’s two sons, Charlie and Jack, the duo teamed up with Chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns’. They launched their hero product, Counter Clean, at the beginning of 2022 and ...