“The Need to Optimize EA Content to Show Up in AI Chats” by Elizabeth Álvarez

As more people turn to AI assistants like ChatGPT and Perplexity to answer their questions, an opportunity to go beyond traditional communication efforts like SEO arises. Answer Engine Optimization (AEO) refers to the practice of structuring content so it can be accurately retrieved and cited by large language models (LLMs). For EA-aligned organizations, AEO could be more than a communications tactic, as it could be an opportunity to strengthen program impact, improve fundraising efficiency, and ensure that evidence-based ideas surface in critical public discourse. This post outlines why AEO matters, how it works, and what practical steps organizations can take to begin integrating AEO, even with limited resources. AI Chatbots Are Changing How People Search Most effective organizations aim to influence how people think, give, and act based on rigorous research and thoughtful prioritization. But in today's digital landscape, how people seek information has changed dramatically. Search [...] ---Outline:(00:57) AI Chatbots Are Changing How People Search(02:04) AEO Is Like SEO for AI Conversations(03:44) AEO Can Help Effective Organizations Amplify Their Impact(05:05) Simple Steps to Start Optimizing for AI(08:42) Risks to Keep in Mind and Tradeoffs(09:24) Looking Ahead(09:55) Call for Collaboration(10:33) Sources and Further Reading--- First published: June 24th, 2025 Source: https://forum.effectivealtruism.org/posts/6Mos9jukfPzFQPWkm/the-need-to-optimize-ea-content-to-show-up-in-ai-chats --- Narrated by TYPE III AUDIO.