36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)
In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.You will learn about:Understand where your audience consume contentSplit your funnel into high-intent and low-intentUnderstand the dark funnelCreate demand vs capture demand?Why should you care about building an owned audience?🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.This episode is brought to you by our great partners GetAccept, Sway & N.Rich.