28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)
We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM.On this episode we talk about:- How do you decide on what accounts to include? How many they should be?- What kind of tools do you need?- What can a pilot playbook look like?- How can ABM and Demand Generation work together?This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.