24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)
Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about:- How to set your Google Ads account up for success? - How to find and decide what keywords to focus on?- How to think around bidding?- Does non-brand campaigns have an effect on brand?- Most common errors Roman see companies makeThis episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.Get your free ABM diagnostics from N.Rich - HERE