2 - Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)
Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt.On this episode we talk about:- Building a demand gen team in a product-led environment- Measuring and creating brand through data-driven experiments- Differences between SaaS companies in the US vs EU?- Do Performance Marketing need to sit in a Demand Gen function?Are you ready to join the movement? Join our free slack community where some of the best deman...