1 - How to build a revenue-first marketing strategy (with Fredrik Selander, CMO at SuperOffice)

Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx. On this episode we talk about:The challenges during your first 100 days as CMOHow revenue-obsession is key for sales and marketing alignmentWhy SuperOffice are so successful at content marketing and SEOHow to win against global competitors with a localized approachAre you ready to join the movement? Join our free slack community where some ...

Om Podcasten

In this podcast we interview B2B marketing leaders and practitioners at the forefront of Demand Generation to give you actionable advice you can implement tomorrow.