S4 | Ep 25 | Creating a Platform to Ensure Your Team is Visible with Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidas

In Episode 25, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidias, where they discuss how to create an environment to ensure that the work of a D&A team is constantly visible, which includes;Coming from a non-STEM background and dealing with imposter syndromeThe importance of branding the Data & Analytics team both internally and externally Having an internal decision-support culture The benefits of authentic leadership The importance of how to decide on which problems to work onIntentionally building a team to cater for areas where you have less experience Choosing the right KPIs to monitor performance Moving from being an individual contributor into a leadership role Ensuring you’re not a bottleneck for your team The importance of defining your team's purpose within the organisation Fostering an environment of psychological safety Why you should co-create your roadmap as a team The importance of having designated leads for each item of your roadmap as a team Why communication skills separate the good from the excellent Having a criteria to prioritise what projects to undertake Understanding the organisational strategic goals Knowing when and why to discontinue a projectThe benefits of having an organisational culture where challenge is welcome The importance of having an agreed model of communication to engage effectively with stakeholders Why the engagement and commitment of stakeholders is a key evaluation criteria The benefits both internally and externally of making sure your D&A team is visible Why you can no longer rely on the company brand to attract talent Why everyone needs to be responsible for their own visibility