S3 | Ep 35 | The Art of Data & Analytics Communication with Asheeka Hyde, Head of Trading Analytics and Data Science at Dunelm

In Episode 35 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;Having Data & Analytics as a key pillar of the organisation How to achieve executive alignment Why most executives are already bought-in Why it’s important for executives to actually experience the benefits of Data & Analytics How to demonstrate value as early as possible The importance of making data problems visible to the execs Why you have to truly inspire peopleWhy “quick wins” are often merely for winning trustUnderstand what we mean by “value”The importance of saying ‘No’ Why you need to change your communication depending upon the maturity of your organisation Why you need to get the execs to prioritise for you The differences to consider between organisations with a clear business strategy and ones without How there is more than one way of communicating and influencingWhy working with a comms professional changed her communication styleWhy consistency of communication is absolutely critical Understanding if you are the right person to communicate the message you want to deliverWhy your communication needs to be thoughtfulIf you want 80% of people to leave a room with the right message, you need to tell them 5 timesWhy you have to find different ways of saying the same thingThe importance of utilising internal comms teams The know, do and feel communication framework The importance of testing if your message is landing Why, if you don’t tell your story then people will create their own