S2 | Ep 8 | Infonomics: Monetizing, Managing and Measuring Data with Doug Laney, Data and Analytics Strategy Innovation Fellow at West Monroe

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:Doug Laney's journey including his previous work experience and his work now at West MonroeAn insight into the value businesses can drive from data and being data fluentThe influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards dataThe first steps a business should take to monetize their data and the level of investment it will takeThe benefits of data monetization and do the benefits outweigh the costs?What do the next 5 years have in store for the renowned Doug Laney!