S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey

In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:What is culture Why organisations require help in understanding culture How better business decisions are made by understanding culture How to quantify and categorise cultural change How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes The importance of prediction Some real-life examples of how they’ve helped organisations understand culture The role of bias in culture The impact that cultural shifts and trends have on organizations The relationship between culture and change How to build more equitable organisations The relationship between external & internal cultureThe role of diversity & inclusion within a culture What the culture of the new normal looks like