S2 | Ep 12 | The Balance Between Art & Science with Nathan Hungenberger, CTO & EVP at Known

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes; The importance of data science in making better creativeWhy adopting the scientific methodology is crucialThe tangible benefits of experimentation How to incorporate experimentation into an already hectic workload/scheduleHow focusing on the science methodology makes it easier to build data science teamsThe importance of optimizing creativity and what role data science plays in thisHow he built a successful team of 125 people The timescales to success Real-life success stories