Ep 22 | How Big-Tech is Changing the Face of Digital Transformation with Lauren Walker, Global COO & Head of Digital Transformation at Dentsu International

In Episode 22 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lauren Walker, Global COO and Head of Digital Transformation at Dentsu International where they discuss how the big-tech organisations are starting to play a huge part in digital transformation. In this fascinating conversation, Lauren outlines some of the key points around the importance of understanding your customer to stay relevant and how the big-tech players are contributing to that, which includes: How she started her career in the White HouseHer presence in the Data IQ 100 every year since 2014Why the CDO role shouldn’t be the pinnacle for Data professionalsWhy Digitial Transformation is so much more than just having a websiteWhy it is imperative that consumers have a unique experience Why everyone's eyeballs are no longer on individual brandsHow organisations will partner with big-tech to stay ahead of the competition Why all consumer data in the world ultimately exists in only a handful of companiesWhy organisational structures have been inhibiting digital transformation How to identify what data is available from big-tech and the associated costsHow to understand whether this is worth considering Why Data can’t be in silo’s for successful digital transformation