Ep 19 | The Problem with Data; Academia or Expectations? with Simon Hayter, Partner & Group Head of Data at Knight Frank

In Episode 19 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Hayter, Partner & Group Head of Data at Knight Frank, where they discuss some of the major problems the Data & Analytics industry is currently facing.In a world where most organisations require data professionals to be many things to many people, Simon outlines some of his concerns and the role which academia plays, which includes:Why you should be customer-driven, not data-drivenWhy you need to understand what you need from your data function The importance of "pulling" and not "pushing"How all data roles are equal Why most organisations put "big-tech" companies on a pedestalWhy you should view data as you do money That the grass isn't always greener Why you'll never have a finished product How the lines have become blurred in regards to skill-sets Why the same person can't own Analytics & Compliance The need to bring data literacy to all academic subjects Why "data courses" are setting up the future generations for failure How consultancies instigated the data hype