Ep 12 | Data Monetisation: The Economics of Data Analytics with Bill Schmarzo, Former Chief Innovation Officer at Hitachi Vanatara

In Episode 12 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bill Schmarzo (The Dean of Big Data) the Former Chief Innovation Officer at Hitachi Vanatara.Bill is a published author, honorary professor and executive fellow, as well as holding influencer status across a number of industry subject matters.Bill specialises in the field of Data Monetisation and talks us through the key considerations (plus we chat about a bunch of other things) which includes:How "Forest Gump" moments defined his careerWhy he wrote his 4th bookWhy organisations need a Chief Data Monetisation OfficerThat empowerment is the secret to unlocking value in Data AnalyticsCultural transformation is the key to Data/Digital TransformationWhy everyone should think like a Data ScientistHow Data Science is like a game of Final Fantasy IIWhy value created by selling data is minuscule in comparison to the value you get from using itHow Data is an economics problem, not an accounting oneWhy use cases are the only way to generate valueWhy economies of learning are greater than economies of scaleLink to book:https://www.amazon.co.uk/Economics-Data-Analytics-Digital-Transformation/dp/1800561415