The Netflix of Nonfiction: OKRs & Agility Are Remaking a Legacy Media Giant | Mayur Gupta, Former Chief Marketing and Strategy Officer at Gannett

The special challenges confronted by a legacy media giant are the focus of this episode of Dreams With Deadlines, featuring Chief Marketing Officer Mayur Gupta. Host Jenny Herald elicits nuts-and-bolts details about how the Gannett – USA Today Network has moved to broaden its platform and shift to a subscriber-based model. Mayur offers insights into designing a dynamic team structure, embracing a customer-obsessed focus and implementing synergistic, methodical OKRs across departments.