TACOS and OKRs: Values and Frameworks | Scott Shapiro, Principal Product Marketing Manager for B2B & Account Management Customer Experience at Qualtrics

In this episode, we hear from Scott Shapiro, Principal Product Marketing Manager for B2B/Account Management Customer Experience at Qualtrics. We get an inside look at how it felt when Qualtrics was pre-IPO and everyone thought it was going to happen—but gotcha—it didn't happen. We hear a lot nowadays that things are slowing down due to this global pandemic. Scott shares his findings from research they’ve been doing. They’re seeing an acceleration of what was already happening. Hear what they’ve learned. Qualtrics has a set of principles called Tacos. Find out what that means and how Tacos shape how they operate. We talk about OKRs and how to go from activity to delivering value.