A new approach: business first, law second (ep 6)

Business first, law second. That’s the approach that Michelle Bomberger takes with her clients and also her law firm, Equinox Business Law Group.    Equinox become an extension of their clients’ management team at a fixed monthly cost. They develop a true understanding of their clients’ business goals and appetite for balancing risk and reward – recognising that this is much broader than just the legal issues, involving personal, emotional and financial dimensions.  On the podcast: skip intro Equinox is a metaphor for Equinox law way they do business What it means to be a business person first and a lawyer second Measuring productivity when we take billable hours off the table How to get lawyers thinking about project management Equinox becoming an extension of their clients’ management teams Building a depth of knowledge about their clients Clients have business issues, not just legal issues Managing workload on a fixed fee retainer The challenge of educating new people about a new way of thinking, working and engaging legal advisors Managing risk when focusing on solutions Asking for and responding to client feedback Understanding the engine of your business – what are the drivers of profitability and success Links  * Find out more about Equinox Business Law Group on their website, Facebook or LinkedIn  * Subscribe to Doing Law Differently on Apple Podcasts, Google Podcasts or Spotify    * Connect with me on LinkedIn   * Want to share how you’re Doing Law Differently? Get in touch here.