Quantcast-CEO Konrad Feldman on how AI and Ad Relevance can save the Open Web

In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it’s crucial to make ads more relevant to consumers. Feldman also discusses how AI can help bridge the gap between time spent online and advertising spend as well as the importance of the open internet and how it’s underfunded compared to major platforms. Tune in now to hear all about the future of AI in advertising! Don't miss this insightful discussion.You can now get Verena Gründel’s personal digital marketing newsletter DMEXCO Digital Digest. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-editionAre you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO.Konrad Feldman’s book tips:Hans Rosling: FactfulnessLink: Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think : Rosling, Hans, Rosling, Ola, Rosling Rönnlund, Anna: Amazon.de: BücherDavid Allen: Getting Things DoneLink: Getting Things Done: The Art of Stress-Free Productivity : Allen, David, Fallows, James: Amazon.de: Bücher