Philip Missler (Pinterest) - Tapping into where your audience needs you
Brands face the challenge of capturing the inside scoop with their marketing activities. In times when there is no such thing as a mainstream and narratives, trends and hypes change on a daily basis, brands have to develop sensors to find these currents and react immediately with their communication. But how is this possible? How can brands see what is coming tomorrow? Pinterest as a platform has found a way to anticipate the zeitgeist for many target groups. Pinterest Predict^s insights are a strategic way for brands to tap into the top themes and ideas that Pinterest users are starting to look for, that are not-yet-trending and that will become the next-big-thing tomorrow. Pinterest can predict where people need your brand next. Brands around the world are using Pinterest insights to shape their content and their campaigns to reach consumers looking to turn inspiration into action. During the podcast, Philip Missler, Head of Europe at Pinterest will provide insights about how Pinterest Predicts is constructed and how brands can leverage this to look into the future of where to meet their audience.